Ease of Use
Constant Contact is designed with simplicity and user-friendliness in mind, making it an ideal choice for beginners and small businesses. The platform offers a clean, intuitive interface that allows users to quickly create and manage email campaigns without needing technical expertise.
Key Features That Enhance Usability:
- Drag-and-Drop Editor – Easily design professional emails without coding.
- Pre-Built Templates – Access a wide range of customizable email templates for different industries.
- Step-by-Step Setup Guide – Helpful onboarding process with tutorials and tooltips.
- Mobile-Friendly Dashboard – Manage campaigns from anywhere with a responsive design.
- One-Click Integrations – Seamlessly connect with eCommerce platforms, CRMs, and social media tools.
Table of Contents
How It Compares to Competitors:
While competitors like Mailchimp and GetResponse also offer user-friendly interfaces, Constant Contact stands out with its simplified workflow and dedicated customer support, ensuring a smooth experience for beginners and non-technical users.
Email Templates & Design
Constant Contact offers a wide range of professionally designed email templates to help businesses create visually appealing and high-converting emails with ease. Whether you’re promoting a product, sending newsletters, or running a special offer, the platform provides customizable and mobile-responsive templates to suit various industries and purposes.
Key Features:
- Drag-and-Drop Email Builder – Easily customize emails without coding.
- Hundreds of Pre-Designed Templates – Professionally crafted templates for different industries.
- Mobile-Responsive Designs – Ensures emails look great on any device.
- Brand Customization – Automatically matches your email design to your brand colors and logo.
- Dynamic Content Blocks – Add images, buttons, social media links, and more for an interactive experience.
How It Compares to Competitors:
Compared to Mailchimp and ConvertKit, Constant Contact provides a more extensive selection of templates and a beginner-friendly design editor. While competitors like Klaviyo offer advanced customization, Constant Contact balances ease of use and flexibility, making it ideal for small businesses and marketers who need quick, professional email designs.
Automation Features
Constant Contact provides powerful yet easy-to-use automation tools that help businesses save time and improve engagement by sending targeted emails based on customer behavior. Whether you need to welcome new subscribers, nurture leads, or recover abandoned carts, its automation features ensure timely and personalized communication with your audience.
Key Features:
- Welcome Email Series – Automatically send a series of emails to new subscribers.
- Drip Campaigns – Schedule and send emails over time to nurture leads.
- Behavior-Based Automation – Trigger emails based on user actions (e.g., link clicks, purchases).
- Abandoned Cart Reminders – Recover lost sales by reminding customers of incomplete purchases.
- List Segmentation – Automatically group contacts based on interests, behavior, or demographics.
- Anniversary & Birthday Emails – Send personalized messages on special occasions.
How It Compares to Competitors:
While ActiveCampaign and Klaviyo offer more advanced automation workflows, Constant Contact stands out for its ease of use and pre-built automation templates, making it a great choice for small businesses that need effective email automation without a steep learning curve.
Deliverability Rates
Key Features That Improve Deliverability:
- Industry-Leading Deliverability (90%+ Rate) – Ensures emails reach subscribers’ inboxes.
- Spam Compliance & Authentication – Uses DKIM, SPF, and DMARC protocols to verify email authenticity.
- List Cleaning & Management – Removes invalid or inactive email addresses to maintain a healthy sender reputation.
- Automated Resends for Unopened Emails – Increases open rates by resending emails to non-openers.
- Dedicated Sending IPs (for high-volume senders) – Helps improve email deliverability for large campaigns.
Integration with Third-Party Tools
One of the biggest strengths of Constant Contact is its seamless integration with third-party tools, making it an excellent choice for businesses that rely on multiple platforms for marketing, sales, and customer management. With a growing library of integrations, it ensures effortless connectivity with eCommerce platforms, CRMs, social media, and analytics tools to enhance marketing efficiency.
Key Integrations & Benefits
1. eCommerce Integrations
Constant Contact connects with popular eCommerce platforms to help businesses automate email marketing for online sales. Some of the key integrations include:
- Shopify – Syncs customer data, sends abandoned cart emails, and tracks purchase behavior.
- WooCommerce – Automates product promotions, reviews, and personalized email campaigns.
- BigCommerce – Supports dynamic product recommendations and sales tracking.
- Etsy – Helps shop owners engage with customers through email marketing.
💡 Why it matters: With these integrations, businesses can send targeted email campaigns based on customer shopping habits, boosting sales and retention.
2. CRM & Contact Management Integrations
Keeping track of customer interactions is crucial for businesses, and Constant Contact integrates with top CRM platforms to streamline lead nurturing and sales processes. Key integrations include:
- Salesforce – Syncs contacts, automates follow-ups, and tracks email engagement.
- Zoho CRM – Helps in managing customer relationships with email marketing automation.
- HubSpot – Connects email campaigns with inbound marketing strategies.
💡 Why it matters: These integrations allow businesses to create data-driven marketing strategies, ensuring that leads receive relevant and timely communication.
3. Social Media & Advertising Integrations
Constant Contact supports social media marketing and integrates with platforms to help businesses expand their reach.
- Facebook & Instagram Ads – Allows users to create and manage ads directly from Constant Contact.
- LinkedIn & Twitter – Enables social media posting and audience engagement.
- Google My Business – Helps businesses manage listings and engage with customers via email.
💡 Why it matters: These integrations let businesses run multi-channel marketing campaigns, combining email with social media for better engagement and brand visibility.
Pricing & Value for Money
Constant Contact offers flexible pricing plans tailored to businesses of all sizes, from small startups to growing enterprises. With its feature-rich email marketing tools, it provides a balance between affordability and functionality, making it a strong choice for businesses looking to maximize their marketing budget.
Constant Contact Pricing Plans (2025)
Constant Contact offers two main pricing tiers, with costs based on the number of contacts. Additional features like SMS marketing and advanced automation may be available at extra costs.
1. Core Plan (Starting at $12/month)
💡 Best for small businesses & beginners
- Basic email marketing tools
- Hundreds of customizable email templates
- Drag-and-drop editor
- Contact list management
- Real-time email tracking & analytics
- Social media posting & scheduling
- Sign-up forms & landing pages
- 24/7 customer support
🔹 Price Increases: As contact list grows, the price scales up.
🔹 Who Should Choose It? Ideal for startups, solopreneurs, and small businesses looking for affordable email marketing solutions.
2. Plus Plan (Starting at $35/month)
💡 Best for growing businesses & marketers needing automation
- Everything in the Core Plan, plus:
- Advanced email automation (drip campaigns, abandoned cart emails, etc.)
- A/B testing for subject lines
- Email list segmentation
- Custom branded templates
- Surveys & polls
- Advanced reporting & insights
- Integrations with CRM and eCommerce platforms
- SMS marketing (add-on feature)
Value for Money: How It Compares to Competitors
| Platform | Starting Price | Advanced Automation | eCommerce Integrations | Ease of Use |
|---|---|---|---|---|
| Constant Contact | $12/month | ✅ Available in Plus Plan | ✅ Shopify, WooCommerce, etc. | ✅ Beginner-Friendly |
| Mailchimp | $13/month | ✅ Limited in free plan | ✅ Good integrations | ✅ Easy to use |
| GetResponse | $15/month | ✅ Strong automation | ✅ Strong analytics | ❌ More complex |
| Klaviyo | Free (up to 250 contacts) | ✅ Best for eCommerce | ✅ Shopify-focused | ❌ Learning curve |
| ActiveCampaign | $29/month | ✅ Advanced automation | ✅ CRM & sales automation | ❌ Advanced users only |
💡 Constant Contact stands out because of its competitive pricing and beginner-friendly interface, making it a cost-effective option for small businesses that need easy email marketing with automation.
Customer Support & Resources
One of the biggest advantages of Constant Contact is its robust customer service that provides multiple ways to get help quickly. Unlike many competitors that limit support to chat or email, Constant Contact ensures users have access to real human support whenever they need it.
Key Support Channels:
✅ Phone Support – Available Monday through Saturday, providing direct assistance for troubleshooting and account-related questions.
✅ Live Chat Support – 24/7 availability for quick answers to technical or account-related issues.
✅ Email Support – Ideal for non-urgent issues, users can send inquiries and receive detailed responses.
✅ Community Forum – A dedicated online space where users can ask questions, share experiences, and get advice from experts and other Constant Contact users.
✅ Social Media Support – Available through platforms like Twitter, Facebook, and LinkedIn for additional assistance.
💡 Why It Stands Out: Unlike Mailchimp and Klaviyo, which do not offer phone support for free users, Constant Contact ensures that even small businesses and startups have direct access to professional support.
2. Educational Resources & Training for Businesses
Constant Contact doesn’t just provide technical support—it also empowers users with knowledge. Whether you are a beginner or an advanced marketer, the platform offers a variety of learning materials to help users improve their email marketing strategies.
Key Learning Resources:
📌 Extensive Knowledge Base – Offers detailed how-to guides, FAQs, and troubleshooting solutions covering every feature of the platform.
📌 Video Tutorials – Step-by-step video lessons for users who prefer visual learning.
📌 Marketing Blog – Features industry insights, marketing trends, and best practices to help businesses stay ahead of the competition.
📌 Free Webinars & Training Sessions – Regular live webinars where experts provide practical marketing strategies and answer user questions.
📌 Marketing Consultants (Paid Service) – Businesses that need one-on-one coaching can work with marketing experts to develop customized strategies.
💡 Why It Stands Out: Constant Contact’s educational resources are more comprehensive than many competitors, making it ideal for small businesses and beginners who need hands-on training to maximize their email marketing success.
How Constant Contact’s Customer Support Compares to Competitors
When comparing Constant Contact’s customer service to other email marketing platforms, it outperforms many competitors in terms of accessibility and learning resources.
| Platform | Phone Support | Live Chat | Email Support | Webinars & Training |
|---|---|---|---|---|
| Constant Contact | ✅ Yes | ✅ 24/7 | ✅ Yes | ✅ Free & paid sessions available |
| Mailchimp | ❌ No (Paid Only) | ✅ Yes | ✅ Yes | ✅ Limited training |
| GetResponse | ❌ No | ✅ Yes | ✅ Yes | ✅ Good, but fewer live webinars |
| Klaviyo | ❌ No | ✅ Yes (Limited) | ✅ Yes | ✅ Advanced eCommerce guides |
| ActiveCampaign | ❌ No | ✅ Yes | ✅ Yes | ✅ Expert-level automation courses |
💡 Why It Stands Out: Constant Contact provides one of the best customer support experiences in the industry, offering phone support for free and paid users, which is something many competitors lack.
List Management & Segmentation
Constant Contact makes managing email lists simple and intuitive, allowing businesses to store, categorize, and update subscriber information effortlessly.
Key Features of List Management:
✅ Easy Contact Upload – Import contacts from CSV files, Excel sheets, Google Contacts, Outlook, and even directly from eCommerce platforms like Shopify and WooCommerce.
✅ Custom Fields & Tags – Add custom data fields (e.g., birthday, purchase history, location) to personalize email campaigns.
✅ Duplicate Removal & List Cleaning – Automatically removes duplicate emails, invalid addresses, and unsubscribed contacts, keeping your list healthy.
✅ Consent Tracking & Compliance – Ensures that all emails comply with GDPR and CAN-SPAM regulations by managing opt-ins and unsubscribes efficiently.
💡 Why It Matters: A well-organized email list prevents sending emails to inactive users or incorrect addresses, improving deliverability rates and sender reputation.
Analytics & Reporting
1. Real-Time Email Performance Tracking
Constant Contact offers real-time tracking and analytics, allowing users to monitor email performance immediately after sending.
Key Metrics Available in Constant Contact:
✅ Open Rate – Shows how many recipients opened your email.
✅ Click-Through Rate (CTR) – Measures how many recipients clicked on links within your email.
✅ Bounce Rate – Identifies emails that weren’t delivered due to invalid addresses or technical issues.
✅ Unsubscribe Rate – Tracks the number of recipients who opted out of your email list.
✅ Spam Complaints – Displays how many users marked your email as spam (important for maintaining a good sender reputation).
✅ Geographic Data – Provides insights on where your email opens and clicks are happening.
💡 Why It Matters: Tracking these metrics helps businesses understand subscriber behavior, improve email content, and optimize future campaigns for better engagement.
2. Advanced Reporting & Insights
Beyond basic metrics, Constant Contact offers deeper insights that allow businesses to make informed marketing decisions.
Advanced Analytics Features:
📌 Email Heatmaps – Shows where recipients are clicking within your email, helping optimize CTA (Call-to-Action) placements.
📌 Engagement Trends – Analyzes long-term trends to identify the best days/times to send emails.
📌 Mobile vs. Desktop Performance – Breaks down how emails perform on different devices.
📌 Comparison Reports – Compare different email campaigns to see which performed better.
📌 Social Media Tracking – Measures engagement from emails shared on Facebook, Twitter, and LinkedIn.
💡 Why It Matters: These insights help businesses refine their email strategies, ensuring they send the right content to the right audience at the best time.
Additional Features (Social, Ads, Landing Pages)
Email marketing is powerful on its own, but integrating it with social media, digital ads, and landing pages can significantly boost engagement and conversions. Constant Contact goes beyond just email marketing by offering built-in tools for social media posting, online ads, and landing page creation.
Whether you’re a small business owner, eCommerce seller, or digital marketer, these additional features help create a multi-channel marketing strategy that enhances brand visibility and customer engagement. In this article, we’ll explore how Constant Contact’s social media tools, ad integrations, and landing pages work, their benefits, and how they compare to competitors.
1. Social Media Marketing Tools
Constant Contact makes it easy to manage social media marketing directly from the platform. Instead of switching between different apps, users can schedule and post content to multiple social networks from one dashboard.
Key Social Media Features:
✅ Social Posting & Scheduling – Publish and schedule posts on Facebook, Instagram, Twitter, and LinkedIn without leaving the platform.
✅ Social Monitoring – Track comments, likes, and shares to engage with your audience in real-time.
✅ Content Suggestions – Get AI-powered recommendations for social media post ideas to keep your content fresh.
✅ Performance Tracking – Analyze post engagement, clicks, and reach to understand what resonates with your audience.
💡 Why It Stands Out: Unlike Mailchimp, which lacks built-in social media posting, Constant Contact provides an all-in-one solution for email and social media marketing.
